Words are powerful. They get you noticed and they get things done. The easier they are to understand, the more powerful they are. That’s why you need a plain language copywriter. I use words your audience uses everyday. I make your message so easy to understand they barely know they’re reading. From my office in Halifax, I have written about human rights for business owners, bullying for parents, and democracy for everyone from high schoolers to tourists. You know your message. I make it clear.
Plain language copywriting
Plain language technical writing
I break down complex tasks into parts that your readers can easily understand and act on. I can do this because I take the time to research the needs of your audience. That’s the benefit of having a plain language technical writer. Because I’m in Halifax, it’s easy for me to get around Nova Scotia. I have written manuals for snowplough operators, harbour pilot dispatchers, farm equipment operators, and off-highway vehicle riders. In each case I have stepped inside the user’s shoes and learned their language. That way I give them the information they need in words they use everyday.
Workshops and training
I tailor my workshops to your needs. Whether you want to focus on one document or website or your entire writing strategy, I can teach you proven document-testing methods to get your own audience to tell you what works and what doesn’t. Together we will improve your information so that you get
- fewer calls for clarification
- fewer errors on forms
- better response-rates for websites and brochures
Recent Work
Latest Article
Toward a theoretical framework for plain language
This September I embarked on a strange journey. Like Dorothy following the yellow-brick road to the Emerald City, I set out on a path that should lead me to a theoretical framework for plain language. Like Dorothy, I’ve never seen my destination and I only have a vague notion of what it will look like. Every now and then I wish I had a Tin Man by my side to shout: “There it is!” Instead, I have a voice in my head that’s more like Toto—barking at things that may or may not be significant.
